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You can still join us at THE conference that brings leaders of the residential building community together for three days of sessions, networking and fun. Connect technical strategies for building and remodeling homes with business strategies to help you succeed. Learn more and register onsite today.

Download the full program here including a map (on page 19) so you know how to get around the Kalahari.

 
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Friday, March 4 • 8:30am - 9:45am
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Before a single user visits your website, they have begun the decision-making process that could potentially turn them into a customer. If you have lots of visitors but few who fill out a form or call, you’re not optimized to convert visitors to leads. We’ll share lessons learned from building more than 300 energy efficiency and renewable energy contractor websites and discuss essential components of websites optimized to convert, including design, messaging, site layout, calls to action, and landing pages.

AIA 1.25 LUs, ASHI 1 CE credit, BPI 1.25 CEUs, DSPS 1 CEU towards Dwelling Contractor Qualifier Certification, GBCI 1 CE Hour, IACET 0.1 CEU, NAHB, NARI 1.25 CEUs, RESNET 1.25 CEUs
Speakers
avatar for Peter Troast

Peter Troast

Energy Circle
Peter is an expert in marketing energy efficiency and a leader in the use of social media to drive home performance. As founder and chief executive officer of Energy Circle, he and his team provide services to hundreds of energy efficiency, renewable energy, insulation and HVAC professionals... Read More →

Friday March 4, 2016 8:30am - 9:45am CST
Portia
  Session